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There’s an old Vietnamese proverb that emphasises the importance of hair to a person’s beauty. It’s not too difficult to see how well a person looks after themselves by taking a look at their locks – the long, silky cascade over the shoulders or smooth-shaven neck speaks volumes about the wearer. With local people perhaps being particularly conscious of this, hairdressing and styling has increasingly become a boom industry in this town. Getting the beauty thing on A decade ago, it wasn’t the same. There were lots of barber shops around, sure, but only because people would rarely go more than five minutes’ walk from their front door when they noticed they were getting a little shaggy. There wasn’t much of a fixation on style or quality until the advent of the modern hair salon, which brutally conquered the country not so long ago. It wasn’t unheard of at the old-style hairdressers to wait up to an hour for your turn, with only one or two barbers in attendance. While this kind of pseudo-salon still exists today – particularly in the suburbs – at the new salons, there are far more assistants to do the job of taking care of customers and assisting the stylists. This system has done much to improve efficiency and customer satisfaction. The prestigious Mano Mano salon Hair salons in Ho Chi Minh City have, in recent years, been developed and equipped with high technology from other countries. As a result, hair styling has become a fashionable profession in this city. Young people go studying abroad, apply for hair styling courses, and come back working for big hairstyling companies. Around HCMC there are more than ten companies that have imported 100% of their hairstyling technology, among which are Art Hair, Hana, Mano Mano, and Colorhaus. These